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Every leader and aspiring leader should read this eye-opening book.” -Marshall Goldsmith, author of the #1 bestselling Triggers, and What Got You Here Won’t Get You There "Eric brilliantly describes the limitations of old management thinking in a time where competitors bring out new products an order of magnitude faster than legacy companies.
The Startup Way describes how to foster entrepreneurial leadership essential to corporate survival in the 21st century." -Jeff Sutherland, co-creator of Scrum Inc.
It keys off The Lean Startup and makes a great leap forward.
The fact is, today, every one of us is in Startup mode.This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change.” -Adam Grant, New York Times bestselling author of Originals, Give and Take, and OPTION B with Sheryl Sandberg"My research has focused on what causes established companies to maintain success, and The Startup Way provides practical guidance on how to do just that." --Clay Christensen, Kim B.